May the Odds Be Ever in Your Favor

We’re on the hunt today! Mollie and I are going to familiarize ourselves with neighborhoods on weekends (not sure why I’ve never disclosed my wife’s name on this blog, by the way). Today, we’ll be exploring Bed-Stuy, Brooklyn.

Originally, we were going to explore Sunnyside, Queens but we changed our minds at the last minute.

We’re looking for something that is nice, safe, gentrifying, and affordable.

Bed-Stuy seems to meets that criteria (certain parts of it, at least). I’ll be doing some more research on Brooklyn.

As far as neighborhoods in Queens that meet that criteria:

  • ¬†Sunnyside
  • Richmond Hill
  • South Richmond Hill
  • Ozone Park
  • Kew Gardens
  • Elmhurst
  • Rego Park

However, these neighborhoods in Queens are pretty far from Manhattan and they aren’t near the subway.

As I’ve said before, perception is often more important that reality. If a neighborhood has perceived value, the numbers soon follow suit. It seems to me that living deeper in Queens carries a negative connotation for young professionals (the demographic I want to target) whereas living deep in Brooklyn is “cool”.

I don’t have to explain it. All I have to do is realize that Brooklynites are “cooler” than Queensians (I think I made up a word) and monetize on the perceived value.

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